If you own a business with a presence on Facebook, you've probably noticed something over recent weeks — you're getting a lot less attention.
Facebook has changed its algorithm so that users see more posts from their friends, family and groups in their newsfeed.
They get less public content, such as the posts from the businesses and media sites they've liked. For many businesses, this has meant a big drop in the number of people seeing their posts just as a matter of course.
What this highlights is that businesses cannot rely on one type of marketing. Social media is great, but it can't be your only trick.
Here are few other marketing options:
* Face-to-face: You can't beat sitting down and talking with people about your business.
This could be through formal business networking channels, such as BNI or your local chamber of commerce. Or it could be just getting out in your community. If you take the time to get in front of people, you and your business will be top of mind when they or their friends need your services.
* Refer-a-friend promotions: If you've got a loyal database of clients, offer them incentives to refer others to you. It doesn't have to just be money — gift cards and lunches are things people also look forward to.
* Signwriting: Do you spend a lot of time in traffic? Getting your car signwritten can be an inexpensive way to get your business noticed.
* Advertising: The right type will depend on your business. You can consider anything from Google Adwords to your local paper.
* PR: Is your industry in the news? Striking up relationships with local media could be a way to get your name known.
* Email marketing: If you've got a good database, don't waste it. Send regular newsletters.
Don't forget to monitor your marketing tools — use what works and review what doesn't.
Jeremy Tauri is an associate at Plus Chartered Accountants.
Phone: (09) 438 3322
Fax: 438 8455
134 Bank Street, Whangarei
If we had to sum up Brent and the team at Plus CA it would be - humorous, efficient, professional with a real focus on making your money work to its best ability for you...we will continue to deal with them even though we are moving overseas as we know they have our best interests at heart.
Jeremy thank you for your patience, assistance and general chit chat over the years. I would have absolutely no issue in recommending your services to everyone and anyone – in fact, I do.
We recently employed Jeremy Tauri of Plus Chartered Accountants and have been thrilled with the improved service we have received. Jeremy is really approachable and always available to answer queries. At his instigation we have set up quarterly meetings so that we are regularly reviewing our business and avoiding any ‘end of year surprises’.